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More money can't fix bad spending habits

What Actually Works For You

Arvind Rao, our founder has spent the last decade advising and helping 100+ families with their personal finances. During his interactions with these families, Arvind found out that every family’s innate desire is to build their financial security, even though they may call it by different names like being rich, wealthy, securing financial freedom, independence, etc.


After spending a lot of time with these families Arvind discovered that, more than financial knowledge or market-timing, it is an individual’s money habits that leads one to the path of financial security.

The result of this decade-long experience is our 100% need-based and solution-oriented consulting for every issue related to your personal finances.

We define financial security as making your money available when it is needed by you or your family.

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We will

  1. 1. Show you how not to lose sleep over making best returns in equity markets.
  2. 2. Help you understand that money management is not only about getting the best rate on your home loans.

3. Guide how not to crib about having to pay additional taxes, once you have done your best to plan your income tax.

In most polls, when asked to define, people have defined financial security as a stage where families have enough money to pay for their day-to-day needs, a little savings for their holidays, kid’s education and for retirement. Although financial security is so easy to understand, yet most people do not feel financially secure. The people worried about their family’s financial security include people with little education, with post graduate degrees, working professionals and even people with high income and wealth.

Financial security cannot be achieved overnight, but has to be inculcated in your day-to-day life. Your financial security is built out of your own money habits. Yes, every individual has his own money habits which either helps in strengthening one’s financial security or otherwise.The good thing about habits is that they can be learned and unlearned too.

Remember that every single decision you take about your money should be in the direction of your financial security. When you are financially secured, your stress level go down, leaving you to focus on other issues in life.

The biggest challenge with Money habits is that they are not taught anywhere and our team’s purpose is to help you recognize those very habits that will help you on your path to financial security.

To start working towards your Financial security with Arvind Rao & Associates